For contracting, fit-out & design-and-build firms · KSA & GCC

Stop waiting for the next referral.

Keep the relationships that already bring you work. Athathi Media adds a second source you control: a growth system that attracts better-fit project owners, qualifies each inquiry before it takes your time, and shows you what turned into a site visit, a proposal and a contract.

Book a free Pipeline Diagnostic See how the system works

30 minutes · No commitment · You keep the diagnosis either way.

  • One sector onlyContracting, fit-out, design & build
  • Foundation before adsPositioning and proof come first
  • Measured to the contractNot likes, followers or clicks
Illustrative inquiry
Office fit-out · Riyadh · ~450 m²
Start within 6 weeks · Decision-maker · Layout available
  1. Targeted ad reaches the project ownerRiyadh only
  2. Reviews your fit-out portfolioLanding page
  3. Submits project detailsForm / WhatsApp
  4. Gets a reply, matched to your criteriaAutomatic
  5. Logged in your CRM with notesNothing lost
  1. Site visit with an informed buyerYour team
  2. Proposal & negotiationYour team
  3. Contract signed — outcome recordedReported monthly
One opportunity, every step visible. Sample data, not a client record.

The diagnosis

You're good at building. Your pipeline runs on luck.

Projects finish on time and clients are happy, yet next quarter still depends on who happens to call. Tick the ones that describe your company. We'll bring your answers into the diagnostic.

0 / 6

Tick what applies.We see several of these in almost every contracting and fit-out company we audit.

Discuss these gaps

Why it matters

Irregular demand is an operating problem, not a marketing one.

When new work arrives by accident, it doesn't only affect sales. It affects every decision you make about people, cash and which projects to accept.

  • Forecasting turns into hoping

    You can't commit to next quarter's revenue, or hiring, when it depends on calls you can't predict.

  • Teams swing between overload and idle

    Site crews and project managers are stretched in one month and waiting the next. Both cost money.

  • It's harder to say no

    When the pipeline is thin, it's harder to turn down a poor-fit project or hold your price on a good one.

  • Growth stops when the owner is on site

    Business development lives in one person's phone. When they're busy delivering, nobody is creating the next project.

Activity vs. outcomes

Posts, ads and sales do different jobs. Most firms only pay for the first.

  1. 1

    Brand content

    Builds familiarity and gives buyers something to check. Useful, but it rarely creates an inquiry on its own.

    Measured by: reach, engagement
  2. 2

    Acquisition campaigns

    Put a specific offer in front of people planning a specific kind of project, in the cities you serve.

    Measured by: inquiries, cost per qualified inquiry
  3. 3

    Qualification & follow-up

    Decides which inquiries deserve a site visit, answers quickly, and keeps every conversation on record.

    Measured by: response time, visits booked
  4. 4

    Your sales process

    Site visits, quotations and negotiation. This is where contracts are won, and it stays with your team.

    Measured by: proposals, contracts, project value

Athathi builds and runs layers 1–3 so they feed layer 4, and connects them so you can see what each one contributes.

Area
Today
With the Athathi system
Where projects come from
TodayOne main client, referrals, a listing platform, the occasional tender.
With the systemThose sources, plus a channel you control, aimed at the project types and cities you choose.
How buyers see you
TodayA good reputation that strangers can't verify.
With the systemDocumented projects and a proof kit that answers "can they really deliver?"
What happens to an inquiry
TodayAnswered when someone has time. Qualified, if at all, during the first site visit.
With the systemAutomatic reply, project details collected up front, logged in a CRM, visits booked only where it fits.
What the owner knows
TodayWhat was spent. Maybe how many likes it got.
With the systemInquiries, cost per inquiry, visits, proposals and contracts, reviewed together every month.

The Athathi Growth System

Eight connected stages. One pipeline.

Advertising is one stage, not the whole offer. Each stage produces something the next one depends on, so a weak link shows up in the numbers instead of hiding. Select a stage to see what happens, what you receive and what we need from you.

Phase 1Diagnose & position
Phase 2Build proof
Phase 3Switch on demand
Phase 4Follow up & measure

Results from stage 08 flow back into targeting, messaging and pages, so the system improves from your own data rather than guesswork.

Phase 1 · Diagnose & position

Strategy & targeting

Define the projects you want more of — type, size, city, client — and the people who commission them.

What happens
  • Review of your completed projects, capacity and the work you'd repeat
  • Competitor and market mapping in your cities
  • Channel choice based on buyer intent and geography
You receive
  • Ideal-project profile and target cities
  • Channel and campaign plan
  • KPI targets for the first review
We need from you
  • One or two working sessions with the owner or commercial lead
  • A list of past projects and the ones you'd like more of
Feeds stage 02 · Positioning & offer

Foundation first. Ads last.

Before any money goes into advertising, we build the positioning, the visual proof and an intake process that responds straight away. Sending buyers to a firm that can't show its work, or doesn't reply, wastes the budget.

Qualification

Know who you're meeting before you drive to site.

More leads aren't the goal. Better-fit opportunities are. Every inquiry answers a short set of project questions first, and is sorted against criteria you set, so your time goes to visits and quotations that can actually turn into work.

Your criteria · agreed with you in stage 06

  • Project typesOffice & retail fit-out, villa finishing
  • Cities servedRiyadh, Jeddah
  • Budget rangeAbove the minimum you set per project type
  • Start windowWithin the next 3 months
  • DecisionSpeaking to the owner or an authorised decision-maker

Criteria are different for each business line. A booth, an office fit-out and a private villa should not be judged by the same questions.

Source: Google Search · "office fit-out Riyadh" Illustrative
Project type
Office fit-out
Location
Riyadh, north
Scope
~450 m², two floors
Approx. budget
Within the range you accept
Expected start
Within 6 weeks
Decision-maker
Yes — operations director
Drawings / plans
Layout available
Preferred contact
WhatsApp
Matches your criteria → site visit offered The owner is notified with the full details. Your team confirms the visit time.

Sample inquiries shown to explain the process. They are not real customer records.

The system decides who gets offered a visit. Your team still decides who to work with, and every inquiry stays on record in the CRM, including the ones that don't fit today.

The system in action

We handle everything before the conversation. Your team closes.

Generating an opportunity and winning a contract are different jobs. Here is exactly where our work ends and yours begins, and the layers that keep the whole journey visible.

  1. 01

    Right appearance

    A targeted ad reaches a project owner in your cities.

    Athathi
  2. 02

    Visit & explore

    They land on a page for that project type and review your work.

    Athathi
  3. 03

    Inquiry

    A form or WhatsApp message with the project details.

    Athathi
  4. 04

    Reply & qualify

    Automatic first reply; sorted against your criteria.

    Athathi
  5. 05

    Tracked

    Logged in the CRM with notes for your team. Nothing lost.

    Athathi
  6. 06

    Site visit

    Your team meets an informed buyer and checks feasibility.

    Your team
  7. 07

    Proposal

    Quotation and negotiation, on your terms.

    Your team
  8. 08

    Signed

    Contract and delivery. You record the outcome in the CRM.

    Your team
Tracking — which ad and page produced each inquiry
Ad → page → inquiry source
WhatsApp & email automation
First reply, questions, reminders
CRM pipeline — shared between us and your team
Every inquiry from first contact to signature
Dashboard & monthly review
Reviewed together every month
Highlights each step in order.

What you get

Six deliverables. Each one answers a specific objection.

Not a list of agency services. These are things you can open, use and keep, and each one exists because a buyer, or your team, gets stuck without it.

Answers "Why should I pick you?"

Positioning & offer document

Who you are, what you do best, why you're the better choice for a particular project type, and how you differ from competitors. Used in every ad, page and sales conversation.

Stages 01–02
Answers "Can they really deliver?"

Portfolio & proof kit

Professional photography of your best completed projects, documented project stories, client testimonials where clients agree, and a digital file you can send or present.

Stage 03
Answers "Nobody knows we exist."

Targeted campaigns & landing pages

Separate campaigns and pages per project type, aimed at the cities you serve. Creative, copy and management included. You see the results every week.

Stages 04–05
Answers "We replied two days late."

Inquiry form & instant reply

A short form that collects the project essentials, an automatic first reply on WhatsApp or email, and sorting by project type and criteria.

Stage 06
Answers "That lead got lost."

CRM & tracking system

Every inquiry tracked from first contact to signature, with notes your team can act on and reminders so follow-ups don't depend on memory.

Stage 07
Answers "Is any of this working?"

Live dashboard & monthly report

Inquiries, cost per inquiry, visits, conversion, average project value and closing cycle, plus a monthly review meeting to read the numbers and decide what changes.

Stage 08

Channels

Chosen by buyer intent, not by habit.

Not every firm needs every platform. Channel mix depends on the project type, the buyer, the city and the value of a typical contract. Budget moves to whatever produces qualified inquiries.

  • Google SearchActive intent

    Reaches people already searching for a contractor, fit-out company or designer in your city. Often the first channel for B2B and commercial work.

  • Instagram & FacebookMeta · visual proof

    Shows finished projects to homeowners, business owners and developers before they start looking, with targeting by city and interest.

  • Snapchat & TikTokWhere the audience fits

    Strong reach in Saudi Arabia, especially for residential and finishing work. Used when the audience and offer justify it, not by default.

Why this isn't social-media management
AreaTypical social-media or ads packageAthathi growth system
GoalPosts, followers, engagementQualified project inquiries and signed contracts
Starts withA content calendar or an ad accountYour positioning, proof and intake process
InquiriesForwarded to you as messages or a spreadsheetAnswered, qualified and logged in a CRM
ReportingReach, likes, clicksInquiries, visits, proposals, contracts, project value
FocusAny industryContracting, fit-out and design & build only

Built around your business model

A fit-out for a company and a villa for a family are different sales.

Many firms run more than one line: commercial work for businesses and developers, and residential work for individuals. Each line gets its own targeting, proof, questions and page, because the buyer, the budget and the sales cycle are different.

B2B

Commercial fit-out

Offices, retail units, clinics and showrooms. Buyers are business owners and facilities or operations managers working to an opening date.

Buyer looks for
Similar completed spaces, delivery on schedule, a single accountable contractor.
Proof that matters
Before/after of comparable spaces, timelines, the brands or sectors you've fitted out (with permission).
Qualify on
Area, city, handover date, landlord approvals, whether drawings exist, who signs.
Channel emphasis
Google Search for active intent; Meta campaigns aimed at business owners in your cities for awareness.

Newer firm with a handful of completed projects? That can be enough to start. The proof kit is built from the work you've already delivered, then strengthened as new projects finish.

Results

Results from companies in your sector.

Four client engagements, anonymised. Each card shows what was built, not only what happened, because the result depends on the whole system and on the company behind it.

Fit-out & decor · Jeddah

4 projects

in 47 days

Qualified inquiries
12
Conversion rate
33%
Avg. project value
SAR 180,000

Built: portfolio, targeted campaigns, WhatsApp and CRM automation.

Contracting company

87 inquiries

in one month

Cost per inquiry
~US$6
Response time
Under 1 hour
Became site visits
28%

Built: separate campaigns per project type and custom landing pages.

Interior design · from zero

6 projects

in two months

Inquiries into the system
156
Conversion rate
3.8%
Avg. project value
SAR 95,000

Built: website, professional photography, campaigns and automation.

Large contracting firm

142 leads

none lost

First response
15 minutes
Follow-up rate
100%
Became site visits
35%

Built: full CRM, response automation and a live dashboard.

Figures as documented from client projects and reported in our proposal. Client names are withheld. Results reflect each company's quality, offer and local market and vary by sector and location. They are not a forecast for your business. Detailed case references are shared during the diagnostic where clients have agreed.

Engagement

Who does what, in writing, before we start.

Most disappointment with marketing agencies comes from unclear responsibility. Here is the split. Your written proposal confirms it for your scope.

Athathi delivers

Built and operated by us

  • Market, competitor and positioning work
  • Portfolio, photography and proof kit
  • Landing pages and inquiry forms
  • Campaign creative, setup and weekly optimisation
  • Automatic replies and qualification workflows
  • CRM setup, tracking, dashboard and monthly reports

Your team handles

Where your expertise closes the deal

  • Accurate information on projects, capacity and criteria
  • Site access and permissions for photography
  • Prompt follow-up on qualified inquiries
  • Site visits, technical feasibility and quotations
  • Negotiation and contracts
  • Recording outcomes (won, lost, value) in the CRM

Third-party platforms

Outside either party's full control

  • Ad platform policies, approvals and auction prices
  • WhatsApp Business and email deliverability rules
  • CRM and booking-tool availability and features
  • Integrations with your existing systems

Set in your proposal

Agreed after the diagnostic

  • Exact scope and deliverables
  • Our fee
  • Advertising budget (paid to the platforms, decided by you)
  • Target cities and project types
  • Timeline and review schedule

For your partners or management

Comparing providers? Here's what your proposal will contain.

If you're preparing a recommendation for a partner or management, the proposal after your diagnostic is written to be shared. There's also a one-page overview of this system you can send today.

  1. Market & competitor review for your cities and project types
  2. Positioning and offer recommendations per business line
  3. Campaign plan — channels, structure and recommended ad budget
  4. Qualification criteria and the intake questions we'll use
  5. Scope, fee and timeline in writing
  6. Measurement plan — which numbers we report and who owns each
  7. Relevant case references from your sector

Our commitment

If the system isn't producing qualified inquiries within 90 days, we keep working at no charge until it does.

Applies to the scope in your signed proposal; the full conditions are written there. It covers qualified inquiries, not contracts. Closing depends on your pricing, team and market.

Capacity

We onboard up to three new companies a month, and never two direct competitors in the same city.

If your city and category are already taken, we'll tell you on the diagnostic call.

Measurement

The scoreboard we review together every month.

Likes and clicks aren't on it. These numbers follow an inquiry to a contract. Some we measure directly; the rest need data only your sales team has, and we're explicit about which is which.

Monthly measurement scoreboard
MetricWhat it tells usStageOwner
InquiriesHow many leads entered the system this month03Athathi
Cost per qualified inquiryAd spend divided by inquiries that matched your criteria05–06Athathi
Response timeHow fast the first reply goes out04Athathi
Inquiry → site visitShare of inquiries that became a visit or consultation06You, with our support
Inquiry → contractShare of inquiries that signed08You
Average project valueAverage value of signed contracts08You
Closing cycleDays from first inquiry to signature03–08You
Return on ad spendContract value won per riyal spent on adsAllTogether

What we can see directly

Spend, inquiries, cost per inquiry, response times and which campaign or page produced each lead.

What needs your input

Visits held, proposals sent, contracts won and their value. Recorded in the CRM by your team, reviewed monthly.

Why it matters

Advertising doesn't sign contracts. Connecting both sides is how we know whether to change targeting, the offer, or the follow-up.

Questions

Straight answers.

If something here doesn't fit how your company works, that's exactly what the diagnostic is for.

Book the diagnostic
How is this different from a social-media agency or an ads agency?

A social-media agency is judged on content and engagement; an ads agency on the ad account. We're judged on what happens after the click: whether the inquiry was qualified, answered, followed up and turned into a visit, a proposal and a contract. Advertising is one of eight stages we build and run.

We already have social media. Do we need to stop it?

No. Content builds familiarity and gives buyers something to check, which helps. It's a different job from acquisition campaigns, which are built to produce inquiries from people planning a project. We'll look at what you have and use what's working.

We get most work through referrals and relationships. Why change?

Keep them. Referrals are often your best clients. The issue is relying on them as your only source, especially when one main client or platform supplies most of your work. The system adds a channel you can switch on, and it also gives referred buyers a professional place to verify you.

How are inquiries qualified?

Before reaching your team, each inquiry answers a short set of questions, typically project type, location, scope, approximate budget, expected start, whether they're the decision-maker and whether drawings exist. The questions are adapted to each business line and sorted against criteria you set. Your team still makes the final call on who to work with.

See a sample inquiry

We don't have a sales team. The owner answers every inquiry.

That's common, and it's why qualification and automatic first replies come before more volume. The aim is fewer wasted calls and visits, so the time you do spend goes to buyers who fit. You'll need one named person, often the owner, to handle visits and quotations.

Which channels will you use?

Usually Google Search and Meta (Instagram and Facebook), with Snapchat and TikTok where the audience fits, which in Saudi Arabia is often the case for residential work. The mix depends on your project types, cities and contract values, and budget moves to what produces qualified inquiries.

What does it cost, and how much do we spend on ads?

There are two parts: our fee, and the advertising budget paid to the platforms, which you decide. Both depend on your cities, project types and goals, so we recommend a budget in your written proposal after the diagnostic rather than quoting a number that doesn't fit your business.

What information do you need to start?

Details and photos of completed projects, the project types and cities you want more of, a sense of your capacity, access to your website, ad accounts and WhatsApp Business, and the person who will own follow-up.

How much of our team's time will this take?

Most at the start: strategy sessions, approving positioning and creative, and site access for photography. After that: following up qualified inquiries, site visits, quotations, recording outcomes in the CRM, and a monthly review meeting.

How long does implementation take?

It depends on your scope, how much proof material already exists and how quickly accounts and access are ready. The timeline is set in your proposal. In one documented engagement the first projects landed within 47 days; treat that as what's possible, not a typical-case promise.

We're a newer company. Is that a problem?

Not if you've delivered work you can show. A newer firm with a few strong completed projects often benefits most from building proof and a measurable intake process early, instead of relying on one client or platform.

Are results guaranteed?

Nobody can honestly guarantee contracts: closing depends on your pricing, team, capacity and market. What we commit to is the system, and qualified inquiries. If they aren't coming within 90 days, we keep working at no charge until they are. The conditions are written into your proposal.

Do you work with our competitors?

We onboard up to three new companies a month and never take two direct competitors in the same city.

Next step

A free 30-minute Pipeline Diagnostic.

A working conversation about your business, not a sales pitch. You leave with the diagnosis whether or not we work together.

  • Where your projects come from today and how dependent you are on each source.
  • The projects and cities you want more of, and what a good-fit client looks like.
  • Your capacity: how many projects you can take on, and when.
  • The biggest gaps in your system, from first impression to signed contract.

Prefer to choose a time straight away? Open the booking calendar. Need to brief someone first? Share the one-page brief.

Tell us about your company

Takes about a minute. Next, you'll choose a time in the booking calendar.

Preferred contact method

We use these details only to prepare for your call. Your name and email are passed to our booking calendar (Calendly) so you don't retype them.