A growth system that brings better-fit project inquiries and tracks them to the contract.
Athathi Media builds and runs the full path from first ad to site visit: positioning, proof of your work, targeted campaigns, instant reply and qualification, CRM follow-up and monthly measurement. Your team handles site visits, quotations and contracts. Advertising is one part of the system, not the whole offer.
The problem it addresses
- New work depends on one main client, referrals or a listing platform, so project flow is irregular.
- Completed work isn't visible or credible to buyers who don't know the company.
- Time goes on inquiries, visits and quotations that were never a fit.
- Marketing reports activity (likes, views) but not inquiries, visits or contracts.
How it works — four phases
Diagnose & position
Target projects and cities, competitor review, positioning and offer.
Build proof
Photography, portfolio and proof kit, landing pages per project type.
Switch on demand
Google and Meta campaigns (Snapchat/TikTok where fit), instant reply and qualification.
Follow up & measure
CRM, reminders, live dashboard, monthly report and review meeting.
Deliverables
- Positioning & offer document
- Portfolio & proof kit
- Targeted campaigns & landing pages
- Inquiry form & automatic first reply (WhatsApp / email)
- CRM & tracking system
- Live dashboard & monthly reports
Who does what
Athathi Media
- Strategy, positioning, proof kit and pages
- Campaign creative, setup and weekly optimisation
- Inquiry capture, qualification workflows, CRM, reporting
The client's team
- Project information, site access, qualification criteria
- Follow-up on qualified inquiries, site visits, quotations
- Negotiation, contracts, and recording outcomes in the CRM
How success is measured (reviewed monthly)
| Metric | Meaning | Owner |
|---|---|---|
| Inquiries · cost per qualified inquiry · response time | Volume, efficiency and speed of the intake | Athathi |
| Inquiry → site visit | Share of inquiries that became a visit | Client, with support |
| Inquiry → contract · average project value · closing cycle | Commercial outcome, from the client's sales data | Client |
| Return on ad spend | Contract value won per riyal of ad spend | Together |
Commercial terms to compare
- Fee, scope and timeline are set in a written proposal after a free 30-minute diagnostic.
- Advertising budget is separate, paid to the platforms and decided by the client.
- The proposal includes a market and competitor review, campaign plan with a recommended ad budget, qualification criteria, measurement plan and relevant case references.
- Commitment: if the system isn't producing qualified inquiries within 90 days, Athathi keeps working at no charge until it does (conditions in the proposal). Contracts and revenue are not guaranteed.
- Up to three new companies onboarded per month; never two direct competitors in the same city.
Results referenced in Athathi materials come from documented client projects and vary by sector, location and offer. They are not a forecast for any specific company.